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Snell & Wilcox Launches 'MetaShare' at IBC 2003

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IBC 2003, Stand 1.411 -- Snell & Wilcox enters the world of software OEM technology with its launch of the 'MetaShare' server for systems manufacturers at IBC.

MetaShare is a hardware-agnostic, cross-platform solution allowing easy adoption of metadata standards such as AAF (Advanced Authoring Format). The versatility and openness of the technology easily allows manufacturers to avoid the threat of becoming a "metadata brick wall" by managing valuable embedded program metadata at any point in the workflow.

With the rapidly growing need for metadata management in post-production and broadcast applications, MetaShare has been designed around the AAF object model to offer one of the highest levels of metadata compliance in the industry. To implement MetaShare support, a simple software interface is added to any existing application, virtually eliminating the workload of implementing and keeping up-to-date with a multitude of rapidly evolving metadata standards.

Stephane Blondin, Snell & Wilcox Authoring Product Manager, said: "Our commitment to becoming a leader in metadata management has been instrumental to the development of MXF, and we're now expanding our offering with AAF and EDL interchange capabilities."

In addition to AAF, MetaShare supports CMX, Sony and GVG EDLs and offers built-in 24/25/30 fps traceback allowing users to easily import standard PAL/NTSC AAF or EDL offline lists into 24p projects. MetaShare also supports other popular metadata formats such as FLEx and DPX with many others in the works including MXF (Material Exchange Format for broadcast metadata applications), serving as a central repository of metadata for a variety of broadcast and production/post-production applications.

International Press Contact: David Cunningham, Press Relations Manager, Snell & Wilcox, Southleigh Park House. Eastleigh Road, Havant, Hampshire, UK, PO9 2PE Phone: +44(0) 23 9248 9253
Fax: +44 (0) 23 9245 1411 or Email: david.cunningham@snellwilcox.com.

North American Press Contact: Robin Hoffman, Pipeline Communications, 277 Valley Way, Montclair, New Jersey. Phone: 973-746-6970, Fax: 973-746-6701 or Email: robinh@pipecomm.com.