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AAV Converts New Zealand

First Alchemist Platinum Ph.C Standards Converter in New Zealand

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AAV New Zealand, a digital media service provider, has chosen the Snell & Wilcox Alchemist Platinum Ph.C standards converter to offer the world's best quality standards conversion to post-production companies, television studios, and film commissions in New Zealand.  AAV is the first and the only company in New Zealand to provide Alchemist Platinum Ph.C conversion. 

Mr. Simon Spencer-Dunn, General Manager, Sales, of AAV New Zealand, said, “While we have always provided extremely high quality standards conversion, we have now decided to reinvest in the technology to make sure we're giving our clients the best available in the world.  Alchemist Platinum Ph.C is the benchmark for standards conversion worldwide.  It's simply what you're expected to use.  We have already begun conversions and our clients are very pleased with the outcome."

Digital Pictures Sydney, another subsidiary of AAV Ltd, also offers Alchemist Platinum Ph.C standards conversion in Sydney.

Mr. Mark Parlett, Managing Director, Snell & Wilcox (Asia Pacific) Limited, said, "Standards conversion has always been one of the most difficult challenges in delivering content for broadcast, now more than ever, with advent of so many new standards including high definition. When converting from one video format to another and especially to HD it is extremely difficult to produce a seamless result and yet the quality expectations of today’s audiences are getting higher.  The Alchemist Platinum Ph.C delivers precision standards conversion and up conversion performance among all of these different combinations producing no noticeable artefacts that a normal viewer would see on the television screen.  Snell & Wilcox is committed to providing the best possible conversion on the market, from the highest-end standards converter, the Alchemist Platinum Ph.C, to our cost-effective CVR range."

AAV was established in 1974 as Australia’s first electronic media services provider. Over the past 30 years, and through a program of strategic growth, AAV has evolved into the most sophisticated digital media, media, manufacturing and event production and staging services group in the southern hemisphere. For further information, visit www.aav.com.au

Snell & Wilcox, the leader in its field, delivers technologies and products that give television and satellite broadcasters, post production facilities, film makers, and communications professionals the freedom to move content seamlessly between analog, digital, high definition and file-based systems and to bridge the world's multiplicity of line/field and color standards, without sacrificing picture quality. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement and restoration. In business since 1973, Snell & Wilcox maintains its Asia Pacific headquarters in Hong Kong, and its European headquarters in Hampshire, United Kingdom. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia. Visit www.snellwilcox.com for more information.

Snell & Wilcox Asia Pacific Headquarters Contact: Mark Parlett, Managing Director, Snell & Wilcox Asia Pacific Limited, Phone: 852-2356-1660, Fax: 852-2356-1603 or Email:  mparlett@snellwilcox.com.hk

Asia Pacific Press Contact: Genevieve Hilton, Ketchum Newscan Public Relations Limited, Phone: 852-3141-8112, Fax: 852-2510-8199 or E-mail: Genevieve.Hilton@knprhk.com

International Press Contact: Karen David, Wall Street Communications Europe, Phone 44-1865-512662 or Email: karen@wallstreetcom.tv

Snell & Wilcox, Engineering with Vision, Alchemist, Ph.C, Kudos, Magic Dave, IQ Modular, RollCall, RollTrack, Mosalina, Niagra and Kahuna are all Trade Marks of the Snell & Wilcox Group