Press Releases: Latest News

ABC Choose Snell & Wilcox

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SYDNEY, Australia - July 19, 2005 - The Australian Broadcasting Corporation has recently purchased a number of Snell & Wilcox IQDLOG Logo Inserters to provide the station's on-air channel identification watermarks.

The Snell and Wilcox IQCSPI customisable serial port interface allows the logo generators to be controlled via the ABC's playout automation so that special program genre specific logos are brought up for particular programming. A specific logo is brought up for identifying the ABC's early morning "ABC Kids" output for example.

In addition, manual override by presentation suite staff will also be possible using Snell and Wilcox Rollpod custom remote control panels in the presentation suite.

About IQDLOG
IQDLOG is a sophisticated SDI logo inserter which can insert a channel's or a broadcaster's logo directly from a network file. The unit is capable of adding static or animate, full 8-bit, color logos at any point in the active picture region of the SDI stream. The logos or animation sequences can be of any size or length, to a total of 250K pixels. Logos are downloaded over the RollCall network. A simple animation control file allows easy creation and manipulation of the animation parameters.

Mr. Mark Parlett, Managing Director, Snell & Wilcox Asia Pacific Limited, said, "In today's multi-channel, multi-format environment, something as simple as inserting a logo can take up precious time for an engineer. We aim to provide the equipment which makes the process seamless, reliable, and worry-free."

For more information about ABC Australia:http://www.abc.net.au

Snell & Wilcox, the leader in its field, delivers technologies and products that give television and satellite broadcasters, post production facilities, film makers, and communications professionals the freedom to move content seamlessly between analog, digital, high definition and file-based systems and to bridge the world's multiplicity of line/field and color standards, without sacrificing picture quality. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement and restoration. In business since 1973, Snell & Wilcox maintains its Asia Pacific headquarters in Hong Kong, and its European headquarters in Hampshire, United Kingdom. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia. Visit www.snellwilcox.com for more information.

Snell & Wilcox Asia Pacific Headquarters Contact: Mark Parlett, Managing Director, Snell & Wilcox Asia Pacific Limited, Phone: 852-2356-1660, Fax: 852-2575-1690 or Email: mparlett@snellwilcox.com.hk

Asia Pacific Press Contact: Genevieve Hilton, Ketchum Newscan Public Relations Limited, Phone: 852-3141-8112, Fax: 852-2510-8199 or E-mail: Genevieve.Hilton@knprhk.com

International Press Contact:Karen David, Wall Street Communications Europe, Phone 44-1865-512662 or Email: karen@wallstreetcom.tv

Snell & Wilcox, Engineering with Vision, IQ modular, Rollpod, and RollCall are all trademarks of the Snell & Wilcox Group.