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Snell & Wilcox showcases future proof studio solutions at BIRTV 2005

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At BIRTV, Snell & Wilcox will showcase a variety of cutting edge technologies that offer broadcasters future proof studio solutions to ease their transition from standard definition (SD) to high definition (HD). The award-winning switcher will also be shown for the first time at a China exhibition. Kahuna is the first production switcher to offer simultaneous SD and HD operations in the same mainframe with the same control panel.

Mr. Mark Parlett, Managing Director, Snell & Wilcox Asia Pacific Limited, said, "Given the recent technological advancement that narrows the cost difference between SD and HD equipment; and the trends for broadcasters to deal with multiple formats. Kahuna is the HD solutions that come at just the right time for Chinese broadcasters to handle the transition in a cost effective manner."

A whole range of new solutions will be displayed at BIRTV 2005 for the first time in China, such as:

• Alchemist Ph.C. Standards Converter - The most cost-effective phase motion compensated standards converter using phase correlation technology. Operating between standard definition analog and digital video systems, it is also a breakthrough for price performance.
• TrikKey - This latest SDI system allows three separate downstream sources to be keyed over a background in one compact chassis. Each one of TrikKey's downstream keyers can be independently controlled. The toolset of each keyer enables the user to perform full linear, luminance and self-keys, with the added ability to key sources with soft edges and drop shadows.
• The new, expanded IQ Modular range - Includes 25 new modules that deliver multi-use, future-proof functionality in SD, HD, and hybrid television facilities. The expanded range includes converters, synchronizers, distribution amplifiers, routers, and audio modules.
• SwitchPack 16 - The SwitchPack 16 is the new standard in compact SD switchers for live production and post production applications.

Snell & Wilcox can be found at stand number 8B26 at BIRTV 2005.For more information visit http://www.birtv.com.

Snell & Wilcox, the leader in its field, delivers technologies and products that give television and satellite broadcasters, post production facilities, film makers, and communications professionals the freedom to move content seamlessly between analog, digital, high definition and file-based systems and to bridge the world's multiplicity of line/field and color standards, without sacrificing picture quality. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement and restoration. In business since 1973, Snell & Wilcox maintains its Asia Pacific headquarters in Hong Kong, and its European headquarters in Hampshire, United Kingdom. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia. Visit www.snellwilcox.com for more information.

Snell & Wilcox Asia Pacific Headquarters Contact: Mark Parlett, Managing Director, Snell & Wilcox Asia Pacific Limited, Phone: 852-2356-1660, Fax: 852-2575-1690 or Email: mparlett@snellwilcox.com.hk

Asia Pacific Press Contact: Genevieve Hilton, Ketchum Newscan Public Relations Limited, Phone: 852-3141-8112, Fax: 852-2510-8199 or E-mail: Genevieve.Hilton@knprhk.com

International Press Contact: Karen David, Wall Street Communications Europe, Phone 44-1865-310422 or Email: karen@wallstreetcom.tv

Snell & Wilcox, Engineering with Vision, Archangel, Alchemist, Ph.C, Kudos, Magic Dave, IQ Modular, RollCall, Kudos Plus, RollTrack, Niagra and Kahuna are all trademarks of the Snell & Wilcox Group.