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Snell & Wilcox Earns Broadcast Engineering Pick Hit and Television Broadcast Top Innovation Award at NAB2007

Provider of Mastering, Repurposing, Switching, and Infrastructure Gear Continues Industry Leadership With Smart New Solutions for Efficient Multiplatform Content Delivery

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HAMPSHIRE, U.K. -- May 3, 2007 -- Snell & Wilcox once again earned top honors at the NAB2007 exhibition, this year receiving the Broadcast Engineering (BE) Pick Hit Award for the iCR automated content repurposing workstation, and a Television Broadcast (TVB) NAB2007 Top Innovation Award for the new Alchemist Ph.C - IP file-based standards conversion software.

The BE Pick Hit Award, the industry's longest-running new product technology award, is presented to the most technologically innovative products and those most likely to make a meaningful impact on the broadcast and film industries. TVB's Top Innovation Award, nominated by industry professionals and selected unanimously by the editorial team of Television Broadcast magazine, recognizes products that combine innovative technical achievement with workflow and cost efficiencies.

"To take advantage of new business opportunities in today's rapidly evolving market, broadcasters and content owners must have an efficient means of processing content for delivery in any standard and to virtually any platform," said Joe Zaller, vice president of strategic marketing at Snell & Wilcox. "We designed both the iCR and Alchemist Ph.C - IP systems to deliver this efficiency and functionality, and we're pleased that their unique feature sets and capabilities have been recognized with the prestigious Pick Hit and Top Innovation awards."

The iCR automated content repurposing workstation enables broadcasters and content owners to master content once and concurrently repurpose it for multiple distribution platforms. In a single workstation, iCR combines best-in-class image conditioning tools, content mastering, quality control (QC), and content repurposing functionality to deliver superior image quality while drastically reducing the time required for repurposing. This concurrent processing capability, combined with integrated, automated QC tools, allows iCR to give users the lowest cost per deliverable -- whether the output is for broadcast, VOD, mobile TV, portable media players, or Internet/Web publishing -- while delivering high-quality results.

Alchemist Ph.C - IP revolutionizes file-based international program exchange by bringing standards conversion entirely within the file-based domain. This software-based addition to the industry-leading Alchemist Ph.C standards conversion product line runs on the company's iCR platform and delivers transparent bidirectional conversion of video, audio, and metadata between 50-Hz and 60-Hz television standards. This level of quality was previously available only in high-performance hardware systems, forcing quality-conscious companies to decode file-based content to baseband for tape-based standards conversion and then re-ingest that content. Alchemist Ph.C - IP eliminates this costly workflow and offers a radical improvement in quality over other software-based converters currently on the market.

More information about iCR, Alchemist Ph.C - IP, and other Snell & Wilcox products is available at www.snellwilcox.com.

Snell & Wilcox designs and builds the world's most advanced systems for video playout, mastering, repurposing, infrastructure, and live production switching. Providing solutions that deliver immediate value while enabling a controlled and cost-effective transition to HD and file-based systems, the company serves a worldwide base of customers in the broadcast, postproduction, cable, satellite, mobile TV, and IPTV markets. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Burbank, Calif., and European headquarters in Hampshire, U.K. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia. Further information is available at www.snellwilcox.com.

Press Contact: Susan Warren, Wall Street Communications, Phone: +1 631 261 1013. E-mail: susan@wallstcom.com.

Snell & Wilcox, Putting Pictures to Work, Alchemist Ph.C - IP, Alchemist Ph.C, and iCR are all trademarks of the Snell & Wilcox Group. All other trademarks mentioned herein are acknowledged as the property of their respective owners.