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Snell & Wilcox's iCR Honored with Broadcast Engineering Pick Hit at IBC2007 and BIRTV Award at Beijing Conference

Industry Recognition Continues to Build for State-of-the-Art Automated Content Repurposing Workstation

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HAMPSHIRE, U.K. -- Oct. 25, 2007 -- Snell & Wilcox's iCR automated content repurposing workstation continues to gather industry accolades, receiving a Broadcast Engineering (BE) Pick Hit Award at the IBC2007 exhibition in Amsterdam as well as a BIRTV Award at the BIRTV 2007 show in Beijing.

The iCR received a BE Pick Hit Award in recognition of the system's file-based quality control (QC) monitor. The QC monitor is a central component of iCR's toolset that enables real-time QC of VTRs, baseband, and compressed video, to dramatically reduce the costs associated with manual QC processes. The BE Pick Hit Award is the industry's longest-running new product technology award, presented to the most technologically innovative products and those most likely to make a meaningful impact on the broadcast and film industries.

The BIRTV Award, presented in conjunction with China's largest conference and exhibition for the broadcast industry, recognizes innovative products that cover the widest rage of practical applications. The iCR received a BIRTV Award in the Radio and Television Transmission and Delivery category.

"These prestigious awards are the most recent evidence of the iCR's growing momentum in the marketplace," said Joe Zaller, vice president of strategic marketing at Snell & Wilcox. "Greater numbers of companies are beginning to recognize the vast opportunities available from monetizing their media assets by repurposing them across multiple distribution platforms, and the iCR provides an automated, scalable, efficient, and cost-effective solution."

The iCR automated content repurposing workstation enables broadcasters and content owners to master content once and concurrently repurpose it for multiple distribution platforms. In a single workstation, iCR combines best-in-class image conditioning tools, content mastering, QC, and content repurposing functionality to deliver superior image quality while drastically reducing the time required for repurposing. This concurrent processing capability, combined with integrated, automated QC tools, allows iCR to give users the lowest cost per deliverable -- whether the output is for broadcast, VOD, mobile TV, portable media players, or Internet/Web publishing -- while delivering high-quality results.

More information about iCR and other Snell & Wilcox products is available at www.snellwilcox.com.

Snell & Wilcox designs and builds the world's most advanced systems for video playout, mastering, repurposing, infrastructure, and live production switching. Providing solutions that deliver immediate value while enabling a controlled and cost-effective transition to HD and file-based systems, the company serves a worldwide base of customers in the broadcast, postproduction, cable, satellite, mobile TV, and IPTV markets. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Burbank, Calif., and European headquarters in Hampshire, U.K. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia. Further information is available at www.snellwilcox.com.

Press Contact: Susan Warren, Wall Street Communications, Phone: +1 631 261 1013. E-mail: susan@wallstcom.com.

Snell & Wilcox, Putting Pictures to Work, and iCR are all trademarks of the Snell & Wilcox Group. All other trademarks mentioned herein are acknowledged as the property of their respective owners.