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Putting Pictures to Work Snell & Wilcox
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Press Releases: Latest News

Press Releases

29 January 2008

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Mobile World Congress Preview

Stand 7C70, Hall 7

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Company Overview

Snell & Wilcox is the industry leader in content repurposing across multiple platforms for:
• Mobile
• Telco
• Internet
• Cable and broadband
• Film and broadcast

With more than 1,000 digital media customers including tier-1 content owners and broadcasters, Snell & Wilcox has an unrivalled track record. The company also has won more than 100 product and technology awards, including four technical Emmy® awards. The market is demanding a large selection of video content that is of the highest quality and available across multiple platforms, and Snell & Wilcox is perfectly positioned to help content owners meet this requirement.

Further information is available at www.snellwilcox.com.


Snell & Wilcox at the Mobile World Congress

"Putting Pictures to Work"

At the Mobile World Congress, Snell & Wilcox will showcase groundbreaking technologies that radically enhance the quality of mobile TV services while at the same time saving mobile operators money through bandwidth reduction and increased operational efficiency. The company will highlight how its multiple-award-winning image processing, conversion, and compression technologies enable video content to be delivered to viewers anytime, anywhere, in any format, and in any form factor.

iCR Automated Content Mastering and Repurposing Workstation

The easy-to-use Snell & Wilcox iCR solution provides end-to-end content repurposing based on open architecture and open standards, delivering:

Better pix, fewer bits
• An enhanced viewing experience on the mobile device
• More mobile TV channels in the same bandwidth
• Improved performance enabling bandwidth savings
• Industrialization of scale, volume, and efficiency
• An unrivalled track record with more than 1,000 digital media customers

iCR is the industry's first comprehensive content repurposing solution. With iCR users can ingest SD and HD content at the industry's highest standards of reliability and quality, create digital masters and proxies, add technical and business metadata, and repurpose their content for multiple revenue-generating distribution platforms.

Real-time, end-to-end quality control tools automatically verify both baseband and file-based content, saving iCR users time and money while dramatically improving their efficiency.

Available as a stand-alone workstation or an enterprise-wide solution, iCR stands out from the crowd by industrializing the repurposing workflow and delivering repeatable quality.


Snell & Wilcox Contact:
Scott Allen
VP Marketing
Southleigh Park House
Eastleigh Road
Havant, Hampshire PO9 2PE
United Kingdom
Tel: +44 (0) 23 9248 9000
Fax: +44 (0) 23 9245 1411
E-mail: scott.allen@snellwilcox.com

Agency Contact:
Susan Warren
Wall Street Communications
Tel: +1 (631) 261 1013
E-mail: susan@wallstcom.com

Snell & Wilcox, Putting Pictures to Work, and iCR are all trademarks of the Snell & Wilcox Group. All other trademarks mentioned herein are acknowledged as the property of their respective owners.

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