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Ascent Media Pte. Ltd. Delivers Clearest Pictures in Asia With Snell & Wilcox Standards Conversion

Ascent Media Network Services' Singapore Operation Provides First Snell & Wilcox Alchemist Platinum Ph.C Standards Conversion in Southeast Asia

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Ascent Media will maintain the highest picture quality in Asia with the help of a set of top of the line Snell & Wilcox Alchemist Platinum Ph.C standards converters. Delivered by Electro-Acoustics Systems Pte. Ltd., these converters are the first of their kind to be used in Southeast Asia.

Tan Yee Tiang, Vice President, Operations & Engineering, Ascent Media Pte. Ltd., emphasized the importance of maintaining excellent picture quality throughout the transmission process. "Providing premiere quality, fast-motion content such as sports presents a particular standards conversion challenge. We have chosen Snell & Wilcox's Alchemist Platinum as it was able to meet our stringent evaluation criteria," Ms. Tan said.

The Alchemist Platinum Ph.C uses motion compensation technology to deliver high quality even with demanding content such as wildlife action scenes, slow motion, and fast moving images together with camera panning.

Mr. Mark Parlett, Managing Director, Snell & Wilcox Asia Pacific Limited, said, "The Alchemist Platinum is absolutely the best standards converter on the market and motion compensation technology is what makes it possible. Whether viewers are watching a cheetah chase a gazelle or a motorcycle jumping over a truck, they want to see the footage exactly as the camera has captured it, no matter what the source. That demands phase correlation motion compensation."

Transparent conversion is achieved using a 3-stage 46 point temporal spatial filter. Internal processing is performed at 4:4:4 resolution and at a minimum of 12-bit precision.

In Singapore, Ascent Media has also purchased two Kudos Plus CVR 550 standards converters from Snell & Wilcox. These converters provide four-field, four-line standards conversion in a compact 1RU size. The Kudos Plus CVR 550 is designed for a wide range of applications, including mobile applications, news and transmission.

Ascent Media Pte. Ltd. is an Ascent Media Network Services company, strategically based in the Loyang section of Singapore. A sophisticated network origination centre delivers multiple program channels and pass-through services to diverse markets in the Pacific Rim and Asia, and a full complement of creative, technical, and support services are available for post-production and media management to regional and international program producers and distributors. Ascent Media Network Services, a global provider of broadcast solutions, is part of Santa Monica, CA-based Ascent Media Group, which provides a wide range of services to the media entertainment industry. For further information, visit www.ascentmedia.com.

Snell & Wilcox, the leader in its field, delivers technologies and products that enable television and satellite broadcasters, post production facilities, film makers, and communications professionals to move content seamlessly between analog, digital, high definition and file-based systems and to bridge the world's multiplicity of line/field and color standards. The company provides switchers and keyers, standards conversion systems, networked infrastructure components, and products for noise reduction, image enhancement and restoration. In business since 1973, Snell & Wilcox maintains its U.S. headquarters in Santa Clara, Calif. and European headquarters in Hampshire, United Kingdom. Additional offices are located in New York, China, France, Germany, Hong Kong, India, Japan, Lebanon, Malaysia, and Russia. Visit www.snellwilcox.com for more information.

Snell & Wilcox Asia Pacific Headquarters Contact: Mark Parlett, Managing Director, Snell & Wilcox Asia Pacific Limited, Unit E, 10/F, China Overseas Building, 139 Hennessy Road, Wanchai, Hong Kong, Phone: 852-2356-1660, Fax: 852-2356-1603 or Email: mparlett@snellwilcox.com.hk,
Web: www.snellwilcox.com.

Asia Pacific Press Contact: Genevieve Hilton, Managing Director, All Rivers Public Relations,
Phone: 852-3106-3961, Fax: 852-3106-3962 or E-mail:genevievehilton@allriverspr.com

International Press Contact: Karen David, Wall Street Communications Europe, River House, 54 Bardwell Road, Oxford OX2 6ST Tel 01865 512662. Email: karen@wallstreetcom.tv.

Electro-Acoustics System Contact: Daniel Wong, General Manager, Electro-Acoustics System Pte Ltd, 19 Kim Keat Road #03 00, Fu Tsu Building, Singapore 328804, Singapore, Phone: 65-6256-8233, Fax: 65-6256-9597 or E-mail: danielwong@easpl.com.sg
Web: www.easpl.com.sg